June 25, 2012
Rovio announced its new game Amazing Alex to be launched within the next two months. "The pressure quality is very high. We want to maintain high standards of Angry Birds that can be enjoyed by the fans," said Rovio CEO Mikael Hed. The inventor of Angry Birds, the hit mobile phone app. "This game is suitable for us with ease approach, fun and very addictive physics puzzle genre. We are currently reworking the title and preparing to reintroduce the game to the larger fan," said Hed.
Amazing Alex is based on the iOS game Casey’s Contraptions. Which Rovio bought the rights to from Snappy Touch and Mystery Coconut. Casey is a little boy which uses different tools such as scissors, mechanical punching glove, balloons, magnets, etc.. To trigger a chain reaction to burst a balloon, or move a ball into a basket. The game features fun Rube Goldberg-type contraptions or deliberately over-engineered or overboard machines that does a very simple task in a very convoluted and usually delightful fashion.
Rovio’s VP of franchise development Ville Heijari added that the “game play is a perfect fit in our arsenal with its approachable, fun and highly addictive take on the physics puzzler genre”. “We are currently getting ready to re-introduce it in a true ‘expect the unexpected’ Rovio style launch to an even larger audience.” “Working with Noel and Miguel (Snappy Touch and Mystery Coconut founders) has been fantastic, and this is a game that we all fell in love with from the first play.”